This article is based on the new patterns of live streaming that emerged during the pandemic and, through the author’s observations, proposes research ideas focusing on certain aspects of Virtual YouTubers (VTubers). The article begins by discussing the emergence and characterization of VTubers, explaining that legal personality encompasses a digital personality—an identity constructed through national ID numbers to conduct legal actions online. It then distinguishes three types of virtual personalities based on their connection to real personalities. By hypothesizing the legal protection of virtual personalities, the article demonstrates the advantages of such protection across different fields. A comparison reveals that while Japanese scholars suggest that VTubers resemble the concept of corporate veils, allowing for the possibility of piercing the veil to reach the individual, such protection of virtual personality rights may not be necessary in Japan. However, Taiwan currently lacks relevant legal provisions. Therefore, recognizing virtual personalities, protecting them in litigation, or safeguarding them through a system akin to collective copyright management are all viable approaches. This article also examines a case involving a Japanese VTuber in Taiwan, supplemented by interviews with Taiwanese VTubers. The findings reveal that many VTubers are reluctant to seek legal remedies due to the lengthy litigation process or the reveal of personal information. Furthermore, most VTuber-related issues stem from agency agreements with companies, which could serve as a direction for future research.